Dear Supporters,

We are needing your help. Our charge at HBCU Campaign Fund (HCF) is to work tirelessly to assist students and higher education. Thank you for your unwavering support throughout the years of our organization’s existence; we were able to make dreams come true. Furthermore, as we continue our mission to remain strong advocates for students and HBCUs, we would like your continued support to become an HBCU Campaign Fund donor in helping us in the longevity fight in strengthening the HBCU space.

Our mission is to fundraise a goal of $50,000 while instituting initiative programming and partnerships in support of HBCUs and their communities. We’ll accomplish those goals by providing scholarships, endowments and enhancing the significance of those who our organization supports.

Our fundraising campaigns focus on raising funding for students who have financial needs to continue their college education or assist the organization with the necessary financing for providing initiative programming to students and HBCUs. Your contribution is critical and beneficial to many individuals supported through HCF who fall short financially. Our goal is to assist as many individuals in need and ensure that they accomplish their dreams.

We are calling on all HBCU alumni, friends, affinity groups, and education supporters to help us support students going to college and keep them in college by supporting the HBCU Campaign Fund with a generous gift to continue the proposed dreamed mission.

If you would like to become a donor, you can make an online donation at You may donate directly below or mail to HBCU Campaign Fund, 12558 S. Princeton Ave, Chicago, IL 60628-7225. Your donation will provide access to the key of education for many students who are achieving their goals to success. We Are HBCUs.

Yours Sincerely,

Demetrius Johnson, Jr.
Founder, President and CEO
HBCU Campaign Fund

CHICAGO, IL – HBCU Campaign Fund’s (HCF) Founder, President & CEO, Demetrius Johnson Jr., will return to his alma mater to serve as a Student Recruitment Specialist in the good faith of assisting the team in increasing enrollment at the institution. His tenure began on April 16th. He is excited to provide his passionate and student-centered enthusiasm to the team. This will be in addition to Johnson continuing his duties as the Founder, President & CEO at the HBCU Campaign Fund where he has served for eight years. He does not accept a current salary for his position at HCF.

Demetrius Johnson Jr., Founder, President & CEO at HBCU Campaign Fund.

Johnson has a total of three years of higher education experience, most recently serving as a Financial Aid Counselor at Mississippi Valley State University. Prior to that, he served as Admissions Communications Specialist at Lincoln University of Missouri from 2017 until 2019. Since 2015, he has served as the Founder, President & CEO of the HBCU Campaign Fund, an advocacy non-profit educational organization that supports the significance and raises funds for scholarships and services at HBCUs and MSIs.

“It is such an honor to return back home to my alma mater to continue my service from once that I had provided as a student with this amazing opportunity. I look forward to working alongside those who align with the same vision in reaching the ultimate goal in making a better future for our Dear Mother as an HBCU,” said Johnson. “I care deeply about my alma mater, I BLEED black and gold, and those who know me personally know that I truly do. I am eager to accept this task and ambitiously willing to prepare students for success. Vice Chancellor Dr. Braque Talley has a vision and It’s UAPB to the TOP!”

Described as a highly visionary and passionate leader at heart, Johnson is a strong advocate for HBCUs. His vision for HCF is to lead the organization forward as an essential tool for supporting students and higher education. His ultimate goal is to ensure that HBCUs remain the relevant institutions that they were created to be, by us.

“I really enjoy working and servicing the students with the neccessary essentials that they’re needing to be successful in their collegiate studies. I am a strong believer of customer service and being user friendly, which is the key to a successful staff to student relationship. Also, it plays a huge part in retention,” Johnson added.

Johnson has received numerous awards and recognitions since his presidency at HCF. He was named among the 2016 HBCU Top 30, Under 30 by HBCU Buzz. Also, he served on a number of committees and groups.

Johnson earned his Bachelor’s of Science degree in Computer Science from the University of Arkansas at Pine Bluff (2016). In 2016, he was selected to attend a four-week study abroad program at the University of Toulouse-Jean Jaures in Toulouse, France. He is currently working on his Master’s degree.


About the University of Arkansas at Pine Bluff (UAPB)
The University of Arkansas at Pine Bluff is a public comprehensive HBCU 1890 Land-Grant Institution. The University embraces its land-grant mission of providing cutting edge research, teaching, outreach, and service programs that respond to the social and economic needs of the state and region. Its mission is to promote and sustain excellent academic programs that integrate quality instruction, research, and student learning experiences responsive to the needs of a racially, culturally, and economically diverse student population. Ultimately, the University is dedicated to providing access and opportunity to academically deserving students and producing graduates who are equipped to excel through their contributions and leadership in a 21st century national and global community. For more information, visit

About the HBCU Campaign Fund (HCF)
The HBCU Campaign Fund (HCF) is a nonprofit advocacy educational organization that is mission to support the significance and raises funds for scholarships, initiative programming, and for private and public HBCUs and MSIs. HCF remains today as a strong advocate for students and higher education. For more information, visit

Dear HCF supporter,

2020 has been one of the most challenging years in HBCU Campaign Fund’s (HCF) history for advocating for students and HBCUs. Yet, because of your support, we were still able to institute and campaign for HBCUs.

You have helped make all the difference. Without your generosity, none of this is possible.

Please celebrate with us – enjoy this look at our brief Year in Review showing the impact and difference you help make possible.

And when you take a look, know that your gift today will accomplish so much more good in 2021, because there’s still so much to do to help students and advocate for HBCUs and MSIs.

When you help today, your donation will work twice as hard to help to continue the work that we do at HCF – consider donating before December 31st. Thank you for your continued support and generosity!

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There is still time to make a difference. We hope you enjoy our Year in Review moments, it was you who helped make everything possible.

With gratitude,

Demetrius Johnson Jr.
President and CEO, Founder

Because of your continuous generous support of the HBCU Campaign Fund (HCF), you have given us so many reasons to say “Thank You“.

Without your – encouragement, volunteering, hospitality during campus visits, picture moments, read or share our content, donations, in-kind support, etc., HCF could not continue to advocate for students and higher education. You are indeed a special person to all of us at HCF, including our constituents – we are grateful that we can always count on your support.

When you support HCF, you make many success stories possible. We cannot stress enough how we cannot do the work that we do without you, and we are so very grateful for your support.

From all of us at the HBCU Campaign Fund, and all of the students, HBCUs, and MSIs who benefit from the advocacy, thanks to YOU, happy holidays!

With appreciation,

Demetrius Johnson, Jr.
President and CEO, Founder

(CHICAGO, IL – 12/18/20) – The President and CEO, Founder of the HBCU Campaign Fund, Demetrius Johnson Jr., released the following statement on the generous philanthropy of MacKenzie Scott and TikTok for recent gifts that were given to Historically Black Colleges and Universities (HBCUs).

“The HBCU Campaign Fund (HCF) expresses its gratitude and profoundly praises the philanthropic efforts of MacKenzie Scott and TikTok for their recent gifts to our nation HBCUs. For many years HBCUs have been underrepresented, under-resourced, and underfunded and have fought for equity within the higher education space for decades. With such positive impacts as MacKenzie Scott and TikTok have made, this puts a brighter future on HBCUs. Their gifts will tremendously benefit the ongoing mission to strengthen HBCUs, which continues to transform the lives of an African American and diverse population that HBCUs have served for more than 140 years in history. These transformational gifts will allow HBCUs to further their academic excellence and deepen their investment in students and higher education. We are so proud of the progress that our institutional leaders and the impact of their continued guidance that make HBCUs so prominent academically.”

On Wednesday, American author and philanthropist MacKenzie Scott announced nearly $4.2 billion in gifts to 384 organization, including seventeen HBCUs. Social Media platform TikTok followed Scott’s gift with a $10 million donation of $1 million each to eight HBCUs as part of their ongoing commitment to healthcare workers and academic institutions that serve underrepresented student with programs focused on public health professions in the medical and healthcare fields.


About the HBCU Campaign Fund (HCF)
The HBCU Campaign Fund (HCF) was founded in 2012 and is a nonprofit educational organization that remain a strong advocate for students and higher education. HCF mission is to support the significance and raise funds for scholarships, programs, and for private and public HBCUs and MSIs. For more information, visit

Statement by Demetrius Johnson, Jr.
President and CEO, Founder, HBCU Campaign Fund

America’s issue of racism and hate has transpired for too long over the years. However, recently police brutality has taken a toll more than ever before. Because of the usage of social media, citizens have been informed more about the dreadful impact of racism and hate towards the Black community. The HBCU Campaign Fund (HCF) was founded to help students and support all Historically Black Colleges and Universities (HBCUs) and Minority-Serving Institutions (MSIs). We work tirelessly to advocate for students and those institutions we serve in making sure that their voices are heard to virtually continue serving first-generation, and underprivileged students as well as their surrounding neighborhoods.

We have recently witnessed the brutal and uncaused for deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and David McAtee that have shaken our nation and once again demonstrated the heartless discrimination against the Black community.

Our country must continue to unite to dismantle racism and bigotry in all forms and denounce race-related violence and police brutality.

HCF looks forward to joining others and partnering with our nation leaders, HBCUs, and communities we serve in working together to heal our nation on those issues of racism and hate. We must not be silent. As Dr. King once reminded us all: “Our lives begin to end the day we become silent about things that matter.”


About the HBCU Campaign Fund (HCF)

HBCU Campaign Fund (HCF) is a nonprofit advocacy educational organization that is mission to support the significance and raises funds for scholarships, initiative programming, and for public and private HBCUs and MSIs. HCF remains today as a strong advocacy for students and higher education. For more information, visit

HBCU Campaign Fund (HCF) official logo.
HCF’s President and CEO, Founder Demetrius Johnson Jr., at the 2018 Bayou Classic Football Game as part of HCF’s HBCU Football and Recruitment Tour.

CHICAGO, IL – Each year, HCF is more eagerly excited to hit the road in support of Historically Black Colleges and Universities (HBCUs) and athletics as well as participate in efforts of encouraging those to choose to attend an HBCU. Our HBCU Football and Recruitment Tour, which began back in 2016 continues to float with very limited funding and resources. However, due to the efforts as an advocacy non-profit, we at HCF thrive in making it happen with or without funding.

We are thrilled to add back to our schedule the Southern Heritage Classic College Fair and Game as well as the Chicago Football Classic. We are forever grateful of our partnership with the Chicago Football Classic as it strengthens each year. The tour is joint with our Division of Recruitment, which representatives will participate in various college fairs on the road. We are also excited to announce that the recruitment team is awaiting to confirm a few more fairs that it will part take in, assisting students and providing resources such as their College-Board Guide Folders.

The 2019 HBCU Football and Recruitment Tour schedule is as follow:

  • Sat., Jun. 29 – 8th Annual HBCU Softball Tournament / Chicago, IL
  • Sat., Aug. 31 – UAPB vs. TCU / Fort Worth, TX
  • Fri., Sept. 13 – SHC College Fair | Sat., Sept. 14 – SHC FB Game / Memphis, TN
  • Sat., Sept. 14 – CFC College Fair | CFC Game / Chicago, IL
  • Sat., Sept. 21 – UAPB vs. TSU / Nashville, TN
  • Sat., Sept. 28 – Circle City Classic Football Game / Indianapolis, IN
  • Sat., Oct. 5 – UAPB Homecoming Game
  • HBCU Alumni CLE College Fair | Cleveland, OH*
  • Sat., Nov. 30 – Bayou Classic (Southern Univ. vs. Grambling State. Univ.)

Your support in HCF’s endeavors in making this happens makes a significant difference in the mission to supporting students and campaigning for HBCUs. A donation of any amount can assist our HBCU Football and Recruitment Tour in various ways. You may give a donation online via HCF’s website at or by texting ‘CAMPAIGNFORHBCUS’ to 444999. Cash App is also available: $CampaignForHBCUs.

As we travel to work hard for our nation distinguish institutions, we are so excited to meet new faces, supporters, fellow HBCU community members and prospective students on the road. Your support keeps our organization alive and strong, and we are forever grateful to be a part of such space. Thank you for campaigning with us!


About HBCU Campaign Fund

HBCU Campaign Fund (HCF) is a non-profit advocacy organization which is mission to supporting the significance and raising funds for scholarships and initiative programming at Historically Black Colleges and Universities (HBCUs) and Predominately Black Institutions (PBIs). HCF advocates for students, alumni and HBCU and PB institutions. For more information, visit

Dr. Santarvis N. Brown, Ed.D., appointed as the next Chair of the Board of Directors at HBCU Campaign Fund.

CHICAGO, IL (July 27, 2019) – HBCU Campaign Fund (HCF) organization is pleased to announce the appointment of Santarvis N. Brown, Ed.D, as the next Chair of the HCF Board of Directors.

Dr. Brown joined the Board as a member on December 1, 2017. He succeeds Demetrius Johnson Jr., who served as interim Chair of the Board since 2015 and will continue to assume his duties as President and CEO of the organization.

A passionate executive leader in higher education, Dr. Brown has over 15 years of stellar organizational leadership and brings experience in board governance to HCF. He currently serves as the Associate Vice President of Academic Affairs and Chief Academic Officer at Miami Regional University in Miami Gardens, Florida.

“We are extremely fortunate to have Dr. Santarvis Brown as the Chair of the Board of Directors. I am sincerely confident that he will lead growth for our Board at HCF,” said Demetrius Johnson Jr., President and CEO, Founder at HBCU Campaign Fund. “He is an experienced leader and dedicated member of our organization who brings with him tremendous leadership and governance skills that will prove invaluable as we continue to move forward as an organization to campaign for HBCUs.”

Dr. Brown earned his Bachelor of Arts in Religion and Philosophy from Florida Memorial University; A Master of Arts in Management & Leadership from Liberty University; A Master of Business Administration from Columbia Southern University; A Master of Divinity from Payne Theological Seminary, and a Doctor of Education in Administration from California Coast University. He also serves as the pastor of St. Stephens AME Church in Miami Gardens, Florida.

Additionally, Dr. Brown serves with the Miami Dade County Community Action Agency Board and the Nuisance Abatement Board of Miami Gardens. He is an active member of Alpha Phi Alpha Fraternity, Incorporated.


About HBCU Campaign Fund

HBCU Campaign Fund (HCF) is a non-profit advocacy organization which is mission to supporting the significance and raising funds for scholarships and initiative programming at Historically Black Colleges and Universities (HBCUs) and Predominately Black Institutions (PBIs). HCF advocates for students, alumni and HBCU and PB institutions. For more information, visit

HBCU Campaign Fund (HCF) participating in the 2018 Chicago Football Classic college fair.

CHICAGO, IL – The HBCU Campaign Fund (HCF) has announced that this fall, representatives will hit the road once again for its 4th Annual HBCU Football and Recruitment Tour in support of Historically Black Colleges and Universities (HBCU) football classics and join by its Division of Recruitment on specific dates to assist with recruiting to HBCUs. The HBCU Football and Recruitment Tour is one of the biggest initiative programs at HCF.

Last year’s tour HCF added the Southern Heritage Classic college fair and football game, and Bayou Classic football game. Returns were made to the Chicago Football Classic college fair and football game, and the University of Arkansas at Pine Bluff’s homecoming. The Division of Recruitment join on the tour at the SHC and CFC college fairs to provide students with imperative information about attending college and what does the HBCU experience entails once you step foot on campus.

Students who visited the HCF table at the Southern Heritage Classic on September 5, 2018, in Memphis, TN, are filling out applications to various HBCUs.

“This initiative that HCF takes a part of in implementing those necessary efforts is what our organization was established to accomplish,” said Demetrius Johnson, Jr., President and CEO, Founder at HBCU Campaign Fund. We thrive to go out and beyond our office as well as the Chicago area to make sure that individuals can be transformed and witness what the HBCU experience is all about. Outreach and telling the story is a key facto to attracting those to our nation jewels, our Historically Black Colleges.”

The Division of Recruitment was established to partner and assist with recruiting prospective students to HBCU and Predominately Black Institutions. Representatives mentor and assist students in choosing the right HBCU that fits their collegiate needs. The division also established their signature “College Bound-Guide Folders,” which provides information such as college tips, scholarship information, selective HBCU recruitment material – brochures and flyers, and career planning information.

“We look forward to another year of meeting students to encourage them to choose HBCU, which is our motto at HCF. We also hope to inspire, and meet members of our HBCU community as well as supporters who follow our organization advocacy work,” Demetrius continued. “This tour is meant to bring empowerment and awareness to our HBCUs, and to make sure that the name of our institutions are known to the unknown.”

See this year’s tour confirmed dates below. The dates are separated by football and college fairs.

More dates are still too be confirmed. All dates are subject for cancellation and may or may not be rescheduled.

You can make a donation to support HCF’s continued advocacy work and to aid those students, HBCU and PB institutions that are benefited through the organization via the website by clicking here or below:

View photos from last year’s HBCU Football and Recruitment Tour below.

Every Monday, the HBCU Campaign Fund (HCF) will spotlight a Chancellor or President who currently serves a Historically Black College or University. This initiative recognizes and introduces those individuals who serve our nation HBCUs on a daily basis, changing and educating lives while producing the forthcoming visionary leaders of tomorrow.

This week’s Chancellor or President:  Dr. Billy C. Hawkins, Talladega College

Billy C. Hawkins, PhD

Dr. Billy C. Hawkins has served as president of Talladega College since January 1, 2008. During his distinguished tenure of the institution’s 20th president, he has stabilized finances; increased fundraising; expanded academic offerings; successfully guided the institution through SACSCOC accreditation; and led the College in reaching record-breaking enrollment increases. Under his leadership, Talladega College has been completely transformed and revitalized.

During his first year at the College, Dr. Hawkins implemented rigorous plans for renovation and growth. As a result of his vision, enrollment doubled from just over 300 students to 601 students in one semester; athletic programs were reinstated for the first time in ten years; and major campus beautification projects were undertaken. Today Talladega College has 1,217 students and is listed among the Princeton Review’s best colleges in the Southeast and U.S. News and World Report’s best regional colleges and best HBCUs. The college recently launched its first-ever graduate program, an online Master of Science in Computer Information Systems. In addition, the campus is undergoing a major physical transformation.

A 45,000 square-foot, state-of-the-art residence hall opened in January 2019. In fall 2019, the College will open its first-ever student center, a 47,000-square-foot facility replete with a 2,000-seat arena as well as a banquet hall, restaurant, convocation center, computer lab, health care clinic, VIP suite, concession stand, coffee lounge and convenience store. Ground has also been broken on the Dr. William R. Harvey Museum of Art, which will house six critically-acclaimed Hall Woodruff murals, including the renowned Amistad Murals. To construct the museum for Woodruff’s murals, which are valued at 50 million dollars, Dr. Hawkins secured Talladega’s largest-ever financial gift, a one million dollar donation from alumnus Dr. William R. Harvey. Dr. Hawkins also secured a 1.5 million dollar contribution from Alabama Governor Kay Ivey and the State of Alabama.

Dr. Hawkins spearheaded a similar transformation at Texas College, where he also served as the 20th president. Prior to his arrival, the College had lost both its accreditation and its membership in the United Negro College Fund (UNCF). During his 7-year tenure, which began December 1, 2000, the institution flourished. There was an 82% increased in student enrollment within the first ten months of his arrival. Under his leadership, the institution regained accreditation in 2001, stabilized its finances, and also regained its membership in the UNCF. Dr. Hawkins implemented five new academic programs, constructed three new facilities, remodeled all academic and student service facilities, procured property assets, eliminated all long-term debt, and started new athletic programs which won three championship. As a result of the remarkable turnaround, the college received a new 10 year accreditation in 2006.

Prior to joining Texas College, Dr. Hawkins served as Provost, Vice President for Academic Affairs and Professor of Education at Mississippi Valley State University. During his tenure at Mississippi Valley State University, he developed and proposed 18 new academic programs; increased internet accessibility and computer access for students and faculty; spearheaded diverse innovative faculty development initiatives; and re-engineered the registration process. Dr. Hawkins began his career as an educator in the Lansing Michigan Public Schools System. His passion for teaching led him to the field of higher education where he has served as Provost and Vice President for Academic Affairs/Professor at Mississippi Valley State University; Vice President for Academic Affairs/Professor at Saint Paul’s College in Lawrenceville, Virginia; Acting Dean, Associate Dean, and Assistant Dean/Professor in the College of Education at Ferris State University; and Director of Educational Opportunity Program, State University of New York at Morrisville College. 

A prominent leader in the field of education, Dr. Hawkins has appeared on numerous television programs, including the O’Reilly Factor with Bill O’Reilly on FOX News, the Don Lemon Show on CNN, the Armstrong Williams Show, the ABC Evening News with the late Peter Jennings, BBC News, and diverse programs on local ABC, NBC, CBS and FOX affiliates. In addition, he has been featured on the cover of Diverse Issues in Higher Education and highlighted in publications such as Alabama Business Magazine, U.S. News and World Report and the Chronicle of Higher Education

Dr. Hawkins serves as chair of the 36 presidents of member institutions for the UNCF (United Negro College Fund) board of directors, and also serves as UNCF chair of the executive committee of member institutions, vice chair of the corporate board, and vice chair of the corporate board executive committee. He was appointed by President Donald Trump to the White House Board of Advisors on Historically Black Colleges and Universities in September, 2018. In addition, he was appointed by Alabama Governor Kay Ivey to serve on the Alabama Opioid Overdose and Addiction Council. Dr. Hawkins is the first African American to chair the Alabama Association of Independent Colleges and Universities, the author of two books, and a member of the Talladega Rotary Club, the Delta Upsilon Boule and Omega Psi Phi Fraternity, Inc. He is a recipient of the Vanguard Award from the Higher Education Leadership Foundation, the Colonel Leo Thorsness Courage Award, the Ferris State Distinguished Alumni Award, the Kent Hall of Fame, the Presidential Service Award from the HBCU Title III Administrators, Inc, the Distinguished Service Award to the Nation’s HBCUs, a Certificate of Appreciation from the Anniston Army Depot, Alabama’s Omega Psi Phi Fraternity Inc’s Graduate Citizen of the Year Award, and the Theta Tau Chapter’s Citizenship Award. Quality of Life Health Services named Dr. Hawkins a “Hero in Healthcare for 2018.” In recognition of his leadership in the community and the College’s 17 million dollar economic impact in the region, the Talladega City Council presented Dr. Hawkins with the Key to the City and other awards at a special council meeting and reception held in his honor in 2019.  

The Kent, Ohio native holds a B.S. in Teacher Education from Ferris State University; an M.A. in Education Administration from Central Michigan University; and a Ph.D. in Education from Michigan State University. He has completed post doctorate study at Harvard University. Dr. Hawkins and his wife Lucy reside in Talladega, AL. 


About Talladega College

Talladega College is located in an historic district of the city of Talladega, Alabama. The campus is on a plateau about 700 feet above sea level in the heart of a fertile valley in the foothills of the Blue Ridge Mountains. The campus is a quiet place – away from the distractions and fast pace of urban living. For more information, visit

About the HBCU Campaign Fund

HBCU Campaign Fund (HCF) is a non-profit advocacy organization which is mission to supporting the significance and campaign in raising funds for scholarships and services at historically black colleges and universities and predominately black institutions. HCF advocates for students, alumni, HBCU and PB institutions. For more information, visit